I created this ad years ago because I love anything advertising-related that IKEA comes up with, and I wanted to try making my own. What stings is that IKEA released an ad with the exact copy about a year later. I contemplated removing the ad from my portfolio, and maybe one day I will. I am genuinely happy to see IKEA come up with the same idea I had. Kudos to them; I love this idea so much; it’s partly why I don’t want to get rid of it from my portfolio yet.