For my capstone class, we competed with the second half of the class to help solve Fox Sports and America Score’s issue of figuring out how to make students from my college, CCNY, become advocates for city parks by creating a fully integrated marketing campaign.

One of our tasks was to create print ads to help with our efforts. Our team focused on showing several activities that you could do in the park for free instead of somewhere else where it wouldn’t be free or as accessible.

My solution as the team’s copywriter was to create copy that emphasized the idea of 1. Using the vast space of a public park to learn how to dance, as opposed to a cramped dance studio, and 2. Give students a place to practice any hobby they may want to do without having to go broke, in this case, practicing yoga.

I also wrote a pamphlet that was distributed during a live event where we helped students learn about city parks and gave them the opportunity to give us their thoughts on why they were or were not going to city parks. All of which aided us in creating our marketing campaign.