M+C Saatchi Open House is a 7-week free online training programme aimed at helping people from all backgrounds get exposed to the marketing and advertising industry.
As part of my involvement in the program, I also took part in the optional coursework to create an idea for the German soccer league, the Bundesliga, to make it an entertainment platform that cuts through the noise. A shared experience that builds a global sense of belonging.
My idea was simple: to take a terrible and divided time that we are currently in, and make it about unifying people through the love of the sport, even if it’s just 90 minutes on the field.
